City of Zagreb educates for the upcoming local elections

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Zagreb, 20th of February - CPP's town organization City of Zagreb held a seminar with the theme of local elections. Seminar included approach and organization of the campaign, CPP and the upcoming local elections, as well as modern techniques of PR, and how to use them as effectively as possible for the upcoming elections.

Tomislav Stojak, Vice-president of City organization stressed the importance of local elections and in his lecture he covered all that is necessary for the organization of the campaign. Stojak focused on the importance of the campaign plan that indicates and serves as a guide for investment of outstanding efforts and organizing everything possible to win an election. He also firmly said that it is extremely important to set strategic objectives, priorities and measures in the campaign, and plan special events and activities in the subsidiaries. He stressed the importance of the role of volunteers and electoral staff.

"The campaign can be accomplished by setting greatly organized campaign headquarters, with implemented campaign plan set in detail. The role of each individual in the campaign headquarters is of utmost significance and importance", said Stojak.

Ana Borčić spokeswoman for CPP's town organization City of Zagreb spoke about communicating with voters and the media in the campaign and how to use modern techniques of PR for the upcoming local elections, where at the beginning she placed the importance on strategy and planning prior to the communication.

Putting the importance on planning, which is especially crucial for ensuring media coverage, Borčić kept talking about communicating with the local media where she pointed out the elements of political communication and how to work with the media.

"When communicating with the media it is essential to customize to media rules and is wise to use communication channels. Research and segmentation of the electorate is important when we send special messages to our groups of voters", continued Borčić.

Also, a spokeswoman introduced all present to the specific knowledge that she gained in the seminar of Academy for spokespersons held in Vodice, where all the participants through a series of workshops participated in the writing of press releases, in the preparation of media events, as well as a workshop on the topic of modern PR techniques in the context of new social media.