Stilin: Reaching voters through communicational tools

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Zagreb, 9th of February – "Through communicational tools to voters" is the title of a presentation held on the 2nd of February on an extended session of CPP's Primorsko-goranska county's Presidency by regional secretary and marketing, media and media plan creation coordinator of its electoral headquarters Žarko Stilin.

The seminar attendees along with the leaders of organisational teams of Primorsko-goranska organisation listened to the presentation about the ways and tools of communicating with voters in the election campaign with great interest. Stilin said that it is important to know the direction where we are going, that is that the strategy and plan have to be clear in order to achieve certain goals. Namely, if the goals of communication achievement are precisely determined it is easier to determine the ways and style of communication with the voters. Special emphasis was given to the methods of approaching voters (personally - D2D, by phone – call centre, bulletin, leaflet) which must be meticulously planned in order to achieve their purpose.

Thanks to the recently held seminar on the subject of "Modern techniques of PR" in Vodice, organised by CPP's Political Academy sponsored by the Friedrich Naumann Foundation for freedom, Stilin also commented on social networks and the importance of a controlled and continued approach and presence on the internet.

Stilin will hold more detailed presentations about the organisation of the campaign and communication with the media and the voters, as well as social networks in the forthcoming period in ten branches which have prepared electoral candidates for the positions of municipality heads and mayors.