Baranović: There are no good elections without a good strategy

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Šibenik, 26th of February – "There are no good elections without a good strategy, and strategies are one of the largest problems of today's political marketing", said Petar Baranović, president of CPP's Šibensko-kninska county organisation and CPP's parliamentary representative, at the beginning of his lecture on political marketing.

Speaking about the electoral pre-campaign and campaign Baranović said in the continuation that the campaign itself is the pinnacle of the whole process, and the strategy is important for the communication in the pre-campaign process in order to put a crown on the entire communication in the campaign.

"The campaign is the pinnacle of the entire process, and things can sometimes, albeit rarely, be significantly changed in the campaign. Every campaign needs to have a good strategy in order to stand out", said CPP's parliamentary representative.

In the continuation, Baranović spoke about the way the voters are mobilised where he highlighted that there is space for important messages in the time period where the campaign has yet to begin.

"A well defined campaign message gets 80% of the job done with a remark that a message isn't a slogan, but the entire story", concluded Petar Baranović.

In the second part of the education, Šibenik branch's spokesman Ivan Petković spoke about modern PR techniques. Emphasizing the importance of planning, which is especially key to ensuring media space, Petković continued talking about communication with the local media where he highlighted the elements of political communication and in what way to act towards the media. The spokesman presented everything based on the Academy's seminar in Vodice and there was also talk about the preparation of media events, as well as the role and application of modern PR techniques in the context of new social media.

The seminar was attended by the members of CPP's Å ibensko-kninska county organisation's Presidency.