How to communicate with the media in the campaign

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Split, 20th of February – CPP's Splitsko-dalmatinska county organisation has held a seminar on the subject of applying modern PR techniques and communication with the media for the forthcoming local elections. The seminar was carried out by Mladen Vušković, the spokesman of the county organisation.

Vušković spoke at the beginning of the seminar about communication with the local media and voters in the campaign emphasizing the strategy and planning before the communication itself. He also highlighted the elements of political communication and how and in what way to act and relate to the media. In the continuing part of the seminar, there was talk about modern PR techniques. He presented everything on the basis of the spokespeople seminar in Vodice. There was talk of the preparation of media events, as well as the role and application of modern PR techniques in the context of new social media. All participants were introduced with the work of the spokespeople in the Punta hotel, where they conceived an online campaign, considered the obstacles and advantages of online political work, wrote statements and prepared two demonstrational media events, through workshops, lectures and discussions.

In the second part of the seminar, Boris Blažeković, Academy director and CPP parliamentary representative, on the invitaition of CPP's Splitsko-dalmatinska county, held a lecture on the subject of "The role of the branch in CPP's work and acting and problems in the work of CPP's branch presidents".

The seminar and lecture was attended by branch presidents and secretaries from the Splitsko-dalmatinska county's area.